Privacy notice
Last updated: 16 October 2026
We collect very little. This site sets no cookies and has no analytics. We use your details only to arrange and hold a call, answer your emails, keep the site secure and, when we launch, show agents' business contact details with their listings. We never sell personal data.
1. Who we are
The controller of your personal data is Techulas Software Solution Private Limited, a private limited company registered in India. Its corporate identity number (CIN) is [CIN] and its registered office is [Registered office address]. We are registered with the Information Commission (the ICO), the UK data protection regulator, under number [ICO registration number].
Our UK representative. We are based in India. Our representative in the UK for data protection, under Article 27 of the UK GDPR, is [UK representative: name, UK postal address and email]. You can contact them instead of us about anything in this notice.
For any privacy question or request, email kunal.mishra@yieldbell.com.
This notice follows the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Data (Use and Access) Act 2025 and the Privacy and Electronic Communications Regulations (PECR).
2. Who this notice covers
- Website visitors.
- People who book a call or email us.
- People whose business contact details appear in property listings, such as agents and negotiators. See section 6.
3. What we collect
When you visit the site
Our web server keeps a short log of each request: your IP address, browser and device type (user agent), the date and time, and the page you asked for. We use no cookies, analytics, tracking pixels or advertising tools. Our fonts and images are stored on our own server, so loading a page does not contact Google or anyone else.
When you book a call
You book on a Calendly booking page. You give your name, your email address and your answers to the booking questions: what describes you, what you are looking for, how you heard about YieldBell, and whether you agree to emails from us. Calendly also records which link or advert brought you to the booking page (UTM tags in the web address). Calendly sends you the invitation and reminders. The call takes place on Google Meet, a video call service from Google; you can join from a browser without an account. We may make short notes during the call. We do not record calls unless we ask first and you agree.
When you email us
We receive your email address, your name if you give it, and what you write.
Please do not send us details of your health, your pension or other finances, or anything else sensitive. We do not need them.
From property listings
Listings often show the agent's firm, office and contact details. Some name a negotiator. See section 6.
4. Why we use your data and our lawful bases
| Purpose | Data | Lawful basis |
|---|---|---|
| Run the site and keep it secure, for example to stop attacks and fix faults | Server logs | Legitimate interests: keeping our site safe and working |
| Arrange, hold and follow up a call | Name, email, booking answers, call notes | Steps you ask us to take before a possible contract; otherwise legitimate interests: replying to your request |
| Answer your emails | Email address, name, message | Legitimate interests: replying to you |
| Send you early-access news by email | Name, email | Your consent, or the "soft opt-in" where PECR allows it. You can unsubscribe at any time. |
| Show agents' business contact details with their listings, so subscribers can contact the agent directly (after launch) | Firm, office, work email and phone; a negotiator's name only where the listing names them | Legitimate interests: helping buyers reach the agent who is selling |
| Contact agencies about their listings, our free feed and removal | Agency contact details, preferably the office address | Legitimate interests: telling agencies what we hold and how to object |
| Handle requests, objections, removals and complaints | What you send us and our replies | Legal obligation; legitimate interests: keeping a record that we acted |
| Meet legal duties and deal with legal claims | Any relevant records | Legal obligation; legitimate interests: protecting our legal rights |
Where we rely on legitimate interests, we have weighed our interests against yours. You can ask us for a summary of that assessment.
5. Who we share data with
We share personal data only with:
- Calendly (Calendly LLC, United States), which provides our booking page. See below.
- Google, which provides Google Meet for calls and our email (Google Workspace).
- Our hosting provider, [Hosting provider name], which stores our website and its server logs on a server in India.
- Our AI provider, [AI provider name and location], whose AI model our software will use to read listings and brochures after launch. Listings can include an agent's work contact details.
- Professional advisers, such as our lawyers and accountants, when needed.
- Authorities, such as the police or a regulator, when the law requires it.
- A buyer of our business, if we sell or reorganise it. The buyer must protect your data in the same way.
Our providers act on our instructions under written contracts. We never sell personal data or share it for others' marketing.
Calendly booking page
The booking page belongs to Calendly. It opens in a new tab, or inside our page only after you click "Show the calendar here". Calendly processes your booking details for us, under its data processing addendum, to show the booking page and send invitations and reminders. Calendly may also set its own cookies, as its privacy notice explains. If you prefer not to use Calendly, email kunal.mishra@yieldbell.com and we will arrange a call by email.
Transfers outside the UK
We are based in India, and our website server is in India. So we store and use your personal data in India. UK data protection law still applies to how we use it.
Calendly, Google and some other providers may process data outside the UK, including in the United States. When they do, we rely on safeguards that UK law allows. These are the UK Extension to the EU–US Data Privacy Framework, where the recipient is certified, or the ICO's International Data Transfer Agreement or Addendum, which are built into the provider's data processing terms. You can ask us for details.
6. Agents and others named in listings
This section explains what we do with personal data we did not collect from you directly.
- Source. Agents' public websites, auction catalogues and feeds that agents send us.
- What we keep. The agent's firm and office contact details. We keep a named person's work email or phone only where the listing names them as the contact. We prefer office contacts, such as an enquiries address or switchboard.
- Tenants. We keep a tenant's name only where the tenant is a company or a known brand. If a tenant is a private individual or sole trader, we do not keep the name.
- Why. So subscribers can contact the agent directly about a listing. We never pass on enquiries.
- Lawful basis. Legitimate interests. The details are published by the agency to attract enquiries about the property, and we use them only for that.
- How long. Until the listing ends, then deleted within 30 days.
- Telling you. When we first include an agency's listings, we will tell the agency by email at its office address and explain how to object.
- How to object. Email kunal.mishra@yieldbell.com. We will remove or replace your details within 48 hours. Read our listings and removal policy.
7. How long we keep data
| Data | How long |
|---|---|
| Server logs | Up to 30 days. Longer only if we need them to investigate a security incident. |
| Booking details and call notes | 12 months after our last contact with you, unless you become a customer |
| Emails with you | 12 months after our last contact with you |
| Early-access mailing list | Until you unsubscribe |
| Unsubscribe and objection records | For as long as we run YieldBell, so we do not contact you again. We keep only the email address or contact detail and the date. |
| Agent contact details from listings | Until the listing ends, then deleted within 30 days |
| Copies of public web pages and brochures our AI reads to pick out facts | Up to 7 days |
| Privacy requests and complaints | 2 years after we close them |
8. Your rights
You have the right to:
- ask for a copy of your personal data;
- ask us to correct it;
- ask us to delete it;
- ask us to limit how we use it;
- object to our use of it based on legitimate interests. You can always object to direct marketing, and we will stop;
- ask us to send it to you or another organisation, where we rely on consent or a contract; and
- withdraw your consent at any time, where we rely on consent.
To use any right, email kunal.mishra@yieldbell.com. It is free. We may ask you to confirm who you are. We will reply within one month. If a request is complex, we may need up to two more months, and we will tell you why.
Complaints
You have the right to complain to us. Please tell us first if you are unhappy. We will acknowledge your complaint within 30 days and try to put things right. You can also complain to the Information Commission (the ICO) at ico.org.uk/make-a-complaint, or by phone on 0303 123 1113.
9. Automated decisions
We use AI software to read listings and pick out facts, including an agent's work contact details where a listing shows them. AI can make mistakes. We make no decisions about you by automated means that have a legal or similarly significant effect on you.
10. Marketing emails
We send marketing emails only if you have agreed, or where the "soft opt-in" allows it. That means you gave us your email while asking about YieldBell, and we offered you a way to say no. Every email has a simple unsubscribe link. You can also email kunal.mishra@yieldbell.com.
We email agencies about their listings and our free feed. We send these only to company and LLP addresses, or with consent, and every email says how to opt out.
11. Security
We use encrypted connections (HTTPS), limit who can see personal data, use strong passwords and two-step sign-in, and keep our software up to date. No system is perfectly secure. If a breach puts you at high risk, we will tell you without undue delay.
12. Children
This site is not for children. You must be 18 or over to book a call.
13. Changes to this notice
We will update this notice when we change how we use personal data, for example when YieldBell launches. The date at the top shows when it last changed. If a change affects you significantly, we will tell you before it takes effect.
14. Contact
- Email: kunal.mishra@yieldbell.com, for any privacy question or request, including from agents.
- Post: Techulas Software Solution Private Limited, [Registered office address]